7 Things You Should Never Do During a Rebranding Project
Rebranding is about reinvention: to rethink your brand and to make your customer see you differently. If this is not your goal… Perhaps rebranding is not the thing for you. Check out our blog on when...
View ArticleThe Metacake Mission Explained
Our mission at Metacake is simple: to create experiences that matter to grow businesses that matter. Experiences That Matter What do we mean by experiences that matter? We mean experiences that truly...
View ArticleThe Metacake Formula for Success
Art + Science = Success We have found that success is created when there is a balance between art and science. A successful business is equal parts art (the emotional connection brands create with...
View ArticleHow To Offer Ecommerce Promotions That Drive Sales (Without Discounting Your...
There’s a common believe that offering sales and promotions will cheapen your brand, especially if you are a premium or luxury brand. Brands often refuse to discount based on this belief that any...
View ArticleYour Complete Brand Messaging Guidelines Checklist
Having brand messaging guidelines for your company is vitally important. When you do brand messaging guidelines right, there are a bevy of benefits. First, it allows everyone internally to buy into the...
View ArticleYour Logo vs. Your Brand: Key Differences Explained
In essence, a logo is a visual iconic representation of your name. It should contain elements that are consistent with your brand, but it isn’t your brand. Your brand, rather, is the emotional...
View ArticleMarketing to Millennials: The One Thing You Need to Sell to the Largest...
Did you know that millennials over took baby boomers as the largest generation last year? Well, they did. What does that mean for your marketing strategy? Over time, you need to adjust your marketing...
View ArticleThe Holy Grail of Ecommerce Success: Creating Lifelong Brand Fans
When you think of a “fan”, what’s the first thing that comes to mind? Sports or music, right? We’ve all seen the insanity behind a true, raving fan. These are the people that stand in line for hours in...
View ArticleThe Ecommerce Executive’s Guide to Content Marketing
Content marketing. It’s one of those buzzwords every marketing guru throws around, but no one really knows what it means. That is probably because content marketing for ecommerce can take a variety of...
View ArticleHow to Become an Influential Brand that has Impact
If you were asked “what does your business sell?”, most would respond with the product or service that your business offers. After all, your business IS your product, right? … Wrong. While that is what...
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