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Channel: Branding – Metacake
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7 Things You Should Never Do During a Rebranding Project

Rebranding is about reinvention: to rethink your brand and to make your customer see you differently. If this is not your goal… Perhaps rebranding is not the thing for you. Check out our blog on when...

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The Metacake Mission Explained

Our mission at Metacake is simple: to create experiences that matter to grow businesses that matter. Experiences That Matter What do we mean by experiences that matter? We mean experiences that truly...

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The Metacake Formula for Success

Art + Science = Success We have found that success is created when there is a balance between art and science. A successful business is equal parts art (the emotional connection brands create with...

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How To Offer Ecommerce Promotions That Drive Sales (Without Discounting Your...

There’s a common believe that offering sales and promotions will cheapen your brand, especially if you are a premium or luxury brand. Brands often refuse to discount based on this belief that any...

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Your Complete Brand Messaging Guidelines Checklist

Having brand messaging guidelines for your company is vitally important. When you do brand messaging guidelines right, there are a bevy of benefits. First, it allows everyone internally to buy into the...

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Your Logo vs. Your Brand: Key Differences Explained

In essence, a logo is a visual iconic representation of your name. It should contain elements that are consistent with your brand, but it isn’t your brand. Your brand, rather, is the emotional...

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Marketing to Millennials: The One Thing You Need to Sell to the Largest...

Did you know that millennials over took baby boomers as the largest generation last year? Well, they did. What does that mean for your marketing strategy? Over time, you need to adjust your marketing...

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The Holy Grail of Ecommerce Success: Creating Lifelong Brand Fans

When you think of a “fan”, what’s the first thing that comes to mind? Sports or music, right? We’ve all seen the insanity behind a true, raving fan. These are the people that stand in line for hours in...

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The Ecommerce Executive’s Guide to Content Marketing

Content marketing. It’s one of those buzzwords every marketing guru throws around, but no one really knows what it means. That is probably because content marketing for ecommerce can take a variety of...

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How to Become an Influential Brand that has Impact

If you were asked “what does your business sell?”, most would respond with the product or service that your business offers. After all, your business IS your product, right? … Wrong. While that is what...

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